Advertising click through rate
Unfortunately, a low click-through rate has broader implications than how many potential customers will visit your site. Because CTR is a good indicator of how relevant your ads are to your target audience, pay-per-click platforms like AdWords and Facebook use click-through rate to determine the quality of your ads. In Internet marketing, click-through rate (CTR) is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Mobile has become seamless with all channels, and mobile is the driving force with what’s driving all commerce. Mobile ads are expected to generate $1.08 billion this year, which would be a 122% jump from last year. We’ve focused on click-through rates here as they are one of the most widely used metrics to evaluate the effectiveness of an ad format to drive response. However, it’s important to note that with any rich media ad unit that features brand creative, engagement rates are only one side of the coin.